The Smiling House Journal

No place I'd rather be.

There is a particular joy in anticipating a journey — the quiet thrill of imagining where you'll wake tomorrow. This is where that feeling begins: considered destination guides, insider tips on Gstaad and the Alps, and hospitality insights from founder Moriya Rockman and the Smiling House team.

World Luxury Day, 8 October — The Opposite of Indifference. Luxury was never the thing itself. It was the person who noticed.

Latest stories

The deep eaves and weathered timber façade of a Saanenland chalet beside a snow-covered slope

The Magical Chalet Guide to Saanenland

Stay in one for a few weeks, and you become part of its story

Dolly Parton in a pink suit pointing at a large black-and-white photograph of herself

Dolly Parton, Country Night Gstaad, and the Real Reason We Travel

Country Night Gstaad turns 37 this weekend. What a pedal steel guitar in a Swiss valley tells us about why culture — not scenery — is what really moves people. And a farewell to the woman who understood it best.

Smiling House Announces Direct Integration with Hostaway

Smiling House Announces Direct Integration with Hostaway

It's been a long time coming, and we're delighted to finally announce that Smiling House is now officially integrated with Hostaway .

2026 Summer Inspiration

SMILING HOUSE · LUXURY VILLAS · 2026

The 20 things that make a property truly extraordinary — and what they feel like when you arrive

SH1

Specialising in luxury accommodation: Smiling House founder Moriya Rockmann

The Swiss platform Smiling House has launched a new travel agency tool called “Villa Tracker”, designed to simplify the search for suitable luxury…

GC1

GSTAAD AND PAYS-D’ENHAUT: A GUIDE TO AUTHENTIC SHOPS AND EXPERIENCES IN THE SWISS ALPS

Gstaad is known for its luxury resorts and pristine mountain scenery, but the real magic lies in the quieter discoveries. The artisanal shops, family-run…

Invisible Architecture

The Invisible Architecture of a Perfect Summer: How the Most Exceptional Villa Stays Are Designed Before You Arrive

There is a quiet truth in luxury travel that is rarely spoken about:

The Shortyz 2026 winners revealed

The Shortyz 2026 winners revealed

Priya Khaira

A Defining Moment in Innovation1

A Defining Moment in Innovation

At The Smiling House Group, we are proud to celebrate a truly special milestone — our founder, Moriya Rockman, being awarded the Disruptor Innovator Award at…

Shortyz Nomination

Founder of Smiling House Luxury : Moriya Rockman - Nominated for 2 Prestigious Awards at The 2026 Shortyz in London

Reading Time: 2 minutes

Revfine

Revfine

Max Starkov

HOT SUMMER DESTINATIONS1

HOT SUMMER DESTINATIONS 2026

Ten European Escapes to Inspire Your Next Journey By Smiling House