The Smiling House VIP Club.
The Smiling House VIP Club is a private membership for guests who travel often: first access to new residences, member rates and a personal concierge. An invitation to travel differently — first access to extraordinary residences, member-only rates, and a concierge who knows exactly how you like to live.
Request membershipA standard of living, privately kept.
First access
See and book new residences before they're published — including homes we never list publicly.
Member rates
Preferential nightly rates and waived fees on a curated selection, reserved for members.
Dedicated concierge
One point of contact who knows your taste — from private chefs to transfers, yachts, and tables.
Off-market residences
Access to discreet, owner-direct villas held outside the public collection.
Curated invitations
Private previews, seasonal openings, and member events across our destinations.
Effortless planning
Your preferences on file, so every stay is arranged exactly the way you like it.
Smiling House also offers a concierge for private chefs, transfers, ski instructors, yachts and cars, chalets for sale in the Gstaad region through its real estate division and instantly bookable homes with live availability.
Updated September 2026
Request membership
Tell us a little about how you travel. Membership is complimentary and by registration.